Chief Creative Officer
A creative force, Samira recently brought home the only Cannes Gold Lion in Innovation for a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past for Michelob Ultra. Her highly awarded digital experience, “Courtside” for Michelob Ultra, transported fans into the NBA Bubble. In 2022 she was honored on Adweek’s Creative 100 list, and in 2021 was the most awarded ECD in NA at the One Show. Additional career highlights include award-winning work for U by Kotex, taking Pringles to the Super Bowl, and relaunching P&G’s laundry business throughout Europe. With creative experience across three continents, she is now firmly planted on the Upper West Side with her partner, Magdiel, and their two-year old daughter Aurora.