Building Agency and Urgency.
Uniquely unapologetic, our no-BS approach has delivered bold, business-first strategies to brand partners for over 50 years—strategies built on our belief that the most successful brands are equal parts “rock” and “rocket fuel.”
The rock is the foundation: for this we build Brand AGENCY.
The rocket fuel is the propellant: for this we create Brand URGENCY.
BRAND AGENCY requires discipline. It’s about building a bedrock of strength, certainty and distinctiveness while carving out a strong, clear and consistent place in the market and minds of your audience. It means staying the course with a flexible, but distinct set of brand codes.
BRAND URGENCY requires bravery. It’s the speed, relevance, risk and reward of moving at a swift pace to affect culture. It’s about utilizing modern media, data, and technology to plan, create and optimize both media and production dollars. It’s about a turnkey solution of data, media, creative and production to execute strategies directly in-platform. It’s about leveraging the latest AI and voice technology for your brand and business.
When you partner with Deutsch, we promise you a team, process and tools that are both brave and disciplined. We believe today’s successful brands require both AGENCY and URGENCY and we’re here to help you build yours.
Val DiFeboCEOVal DiFebo
You never know which is bigger—Val’s brain or heart. With Deutsch for 25 years, she’s helped build mega-big clients and mom and pop brands, while simultaneously being leader, mentor, and culture cultivator to the Deutsch family. Bronx born, with the accent to prove it, Val was brought up in a tight-knit family with three sisters and accepts no compromise between winning and having fun doing it. Precious family time with her husband Dick and son Bryan is spent exploring the vast richness of NY’s “museum mile,” cooking, and squeezing in as much travel as they can!
Husani OakleyChief Technology OfficerHusani Oakley
Saxophonist. Trekkie. Dance producer. New Jerseyan. Tech nerd. A man of many talents, Husani has spent the past twenty years building, creating and developing world-class digital experiences. His start-up creds include GoldBean, a fintech startup focusing on women, millennials, and POC, founding digital agency Oakley + Partners, and cultural event newsletter Flavorpill. At Deutsch, he works his magic across clients including Michelob Ultra, Reebok, and Booz Allen Hamilton, all while advocating for a more diverse workplace. You’ve probably seen him talking about tech and things at ad:tech, SXSW, 4A’s CreateTech, The White House (casual, we know) or, more recently, in your Twitter feed.
Dan KelleherChief Creative OfficerDan Kelleher
Dan’s passion for creativity is perhaps only matched by his paleness. His work for clients such as DIRECTV, BMW, FedEx, General Mills, and Fox Sports has won awards for creativity, effectiveness, and strategic thinking, and seeped into pop culture. The best shout out Dan ever received was when President Bill Clinton was speaking at Cannes and said that Dan’s DIRECTV campaign was, “The most hilarious ads I’ve ever seen.” Thank you, Mr. President! When not at work, Dan enjoys building speakers in his garage, throwing the football with his two little boys, and driving his media-mogul wife, Kim, crazy.
Erica GrauChief Operating OfficerErica Grau
Erica is a straight shooter. She calls it a Brooklyn thing. We call it an Erica thing. “Be smart. Be sharp. Make it happen.” might just be her favorite sentence. With the agency since 2000, Erica has been an advocate for using Deutsch’s creative resources for good, supporting organizations including The Michael J. Fox Foundation, Live Out Loud, and the Ad Council. Erica enjoys classic movies from the 1940s and ‘50s…though today, pockets of free time are spent with husband Kenny and her son Richard, watching football and baseball, and the latest princesses, with daughter Daniella.
Matt BakerChief Strategy OfficerMatt Baker
Matt describes himself as an “odd-shaped” strategist. We like to think of him as a unicorn; he’s created award winning work in every category from social gaming, to direct response, to digital product and innovation, to global brand work. He’s also a wannabe outdoor fanatic and is currently a retired free-fall skydiver, retired rock climbing instructor, retired snowboarder and skier – most likely due to his very-fully-employed job as father to five high energy boys and one even higher energy little girl. He says exhaustion is a state of mind. We’re not convinced.
A great brand has strong campaigns, smart media and stellar products. Central to that brand is powerful design at every touchpoint—from packaging to purchase—that engages the consumer throughout the journey. Deutsch Design excels at maximizing every opportunity a brand has to communicate that experience and make it visually arresting in an increasingly vibrant media landscape.
"It’s of paramount importance to stay on top of changing styles and tools, but our central philosophy—that design is problem-solving—will never change."
Roger BovaSVP, Head of DesignDesign
We use a human-first approach to connect meaningful brand experiences with their audiences.
"From a TV spot to an app onboarding flow, everything is user experience. And we're thinking about all of it."
Rachel ZhouUX DesignerUX
We believe creativity is the last great business differentiator. Finding creative ways to solve business problems is at the heart of what we seek to do with our integrated strategic approach.
"Strategic differentiation sits at the intersection of an ability to understand, entertain and adopt diverse points of view and deliver them in a way that aligns with how consumers genuinely behave and consume content today. Through a department of eclectic minds, complementary skill sets, voracious curiosity and an openness to the unexpected, we move brands and deliver real results for our clients."
Cara ColucciStrategy DirectorStrategy
We offer the strategic acumen of elite consultancies with the customer knowledge endemic to a creative agency. We frame and analyze problems through rigorous processes and structured creativity. Our goal is to mobilize and build products that supercharge our clients’ businesses.
"You wanted a nice-looking website – so we developed a new business model and built it across digital channels to double your revenue."
Corey NewmanSVP, Strategy and InnovationInnovation
We create meaningful 1:1 experiences that can be amplified to many.
"Experiential is the most fun when it’s unknown territory. Like creating a life-size functioning bank out of 5,000lbs of gingerbread, or transforming Kevin Harvick’s winning NASCAR race car into collector’s edition beer cans. We love a good challenge!"
Sarah MannaSVP, Director of Art and Print ProductionExperiential
We believe in the old carpenter's adage "Measure Twice. Cut Once." We don't want to take guesses; we want to know what's going to work before we ever make it.
"Creating value from data is an art and science. From GA reporting to forecasting tools and recommendation engines, we build whatever we can imagine."
Jiaqi LiSVP, Data StrategistAnalytics
We're not vendors. We're business partners, squarely aimed toward one goal - to create a disproportionate return on all your marketing investments.
"Being part of the account team means you’re personally invested in helping your client’s business succeed: we don’t just make ads, we make businesses go."
Andrew ArnotSVP, Account DirectorAccount Mgmt
All our creative work is pointed toward the mission of Inventing the Most Original & Shareable Work in the World.
"With every assignment no matter how big or small we aim to make the most original & shareable work. You get a big creative canvas here. We do everything from film, to product innovation, experiences on a global scale to apps and more."
Heather EnglishVP, Creative DirectorCreative
We believe in technology powered by creative. We don't treat tech like IT. We treat it like marketing.
"The technology we create always has a reason for being, because we believe technology is a tool that helps us help our clients win modern hearts and minds. It’s at the core of everything we do."
Adam SmithTechnology DirectorTechnology
We've always had media planning and buying at the heart of Deutsch because the delivery of the message should be as creative as the message itself.
"We see media as creative, and we work hand-in-hand with creative teams to determine where, how, and when ideas are going to work best."
Karen BensonEVP, Director of Integrated MediaMedia
We believe you don't "do it" if you don't make it. Which is why we have full production capabilities in-house from print, film, experiential, and digital - all made under our roof.
"We love making things. All sorts of things. There's always a new challenge to be had."
Joe CalabreseEVP, Director of Integrated ProductionProduction
We make everything from enterprise-level .com experiences to e-commerce, mobile apps, social content and management, creative AI solutions to cutting edge ad tech.
"We deliver solution-centered digital experiences that help both customer and brand. 100% of us are dedicated to digital."
TJ ParkSenior Digital Art DirectorDigital
One big job for us is to make sure every marketing dollar is working like $10. Which means we bake social, earned and the approach to amplification into every brief we tackle.
"We don’t treat social like a channel. It’s a layer of everything we do. It's not an afterthought. We try to bring the crowd every time."
Alexis MadisonSenior Digital StrategistSocial