Building Agency and Urgency.
Uniquely unapologetic, our no-BS approach has delivered bold, business-first strategies to brand partners for over 50 years—strategies built on our belief that the most successful brands are equal parts “rock” and “rocket fuel.”
The rock is the foundation: for this we build Brand AGENCY.
The rocket fuel is the propellant: for this we create Brand URGENCY.
BRAND AGENCY requires discipline. It’s about building a bedrock of strength, certainty and distinctiveness while carving out a strong, clear and consistent place in the market and minds of your audience. It means staying the course with a flexible, but distinct set of brand codes.
BRAND URGENCY requires bravery. It’s the speed, relevance, risk and reward of moving at a swift pace to affect culture. It’s about utilizing modern media, data, and technology to plan, create and optimize both media and production dollars. It’s about a turnkey solution of data, media, creative and production to execute strategies directly in-platform. It’s about leveraging the latest AI and voice technology for your brand and business.
When you partner with Deutsch, we promise you a team, process and tools that are both brave and disciplined. We believe today’s successful brands require both AGENCY and URGENCY and we’re here to help you build yours.
You never know which is bigger—Val’s brain or heart. With Deutsch for 25 years, she’s helped build mega-big clients and mom and pop brands, while simultaneously being leader, mentor, and culture cultivator to the Deutsch family. Bronx born, with the accent to prove it, Val was brought up in a tight-knit family with three sisters and accepts no compromise between winning and having fun doing it. Precious family time with her husband Dick and son Bryan is spent exploring the vast richness of NY’s “museum mile,” cooking, and squeezing in as much travel as they can!
Matt BakerPresident + CSO
Matt describes himself as an “odd-shaped” strategist. We like to think of him as a unicorn; he’s led teams to create award winning work in every category from social gaming, to direct response, from digital product and innovation to global brand work. He’s also a wannabe outdoor fanatic and is currently a retired free-fall skydiver, retired rock-climber, retired snowboarder and skier – most likely due to his very-fully-employed job as father to high energy boys and even higher energy girls. But how many? More than a basketball team, fewer than a soccer team. He says exhaustion is a state of mind. We’re not convinced.
Nicole SouzaChief Marketing Officer
A student and performer of Improv Comedy, off-stage Nicole’s improvisation skills fuel relationship building, problem solving, and saying “YES” to finding ways to drive growth for clients and the agency. Initially drawn to the world of marketing for her love of creative and production, she thrives in the challenge of winning, adapting in real time to the unknowns of new business – relationships with new clients, exploring unknown categories and even adapting new technologies into a pitch for the first time. Nicole, go-getter that she is, is an avid runner and takes every opportunity to jump on a plane to new destinations around the world, soaking up new cities, countries, and cultures.
Erica GrauChief Operating Officer
Erica is a straight shooter. She calls it a Brooklyn thing. We call it an Erica thing. “Be smart. Be sharp. Make it happen.” might just be her favorite sentence. With the agency since 2000, Erica has been an advocate for using Deutsch’s creative resources for good, supporting organizations including The Michael J. Fox Foundation, Live Out Loud, and the Ad Council. Erica enjoys classic movies from the 1940s and ‘50s…though today, pockets of free time are spent with husband Kenny and her son Richard, watching football and baseball, and the latest princesses, with daughter Daniella.
We're not vendors. We're business partners, squarely aimed toward one goal - to create a disproportionate return on all your marketing investments.
"Being account means you’re partnering with clients to figure out what makes their business succeed, and in the process, helping to shape how their brand is seen by the audience. It’s truly a collaborative process."
Marie KomoriAccount DirectorAccount Mgmt
We believe in the old carpenter's adage "Measure Twice. Cut Once." We don't want to take guesses; we want to know what's going to work before we ever make it.
"Creating value from data is an art and science. From GA reporting to forecasting tools and recommendation engines, we build whatever we can imagine."
Jiaqi LiSVP, Data StrategistAnalytics
All our creative work is pointed toward the mission of Inventing the Most Original & Shareable Work in the World.
"With every assignment no matter how big or small we aim to make the most original & shareable work. You get a big creative canvas here. We do everything from film, to product innovation, experiences on a global scale to apps and more."
Jeff GoodAssociate Creative DirectorCreative
We make everything from enterprise-level .com experiences to e-commerce, mobile apps, social content and management, creative AI solutions to cutting edge ad tech.
"We deliver solution-centered digital experiences that help both customer and brand. 100% of us are dedicated to digital."
TJ ParkSenior Digital Art DirectorDigital
A great brand has strong campaigns, smart media and stellar products. Central to that brand is powerful design at every touchpoint—from packaging to purchase—that engages the consumer throughout the journey. Deutsch Design excels at maximizing every opportunity a brand has to communicate that experience and make it visually arresting in an increasingly vibrant media landscape.
"It’s of paramount importance to stay on top of changing styles and tools, but our central philosophy—that design is problem-solving—will never change."
Roger BovaSVP, Head of DesignDesign
We create meaningful 1:1 experiences that can be amplified to many.
"Experiential is the most fun when it’s unknown territory. Like creating a life-size functioning bank out of 5,000lbs of gingerbread, or transforming Kevin Harvick’s winning NASCAR race car into collector’s edition beer cans. We love a good challenge!"
Sarah MannaSVP, Director of Creative ServicesExperiential
We've always had media planning and buying at the heart of Deutsch because the delivery of the message should be as creative as the message itself.
"We see media as creative, and we work hand-in-hand with creative teams to determine where, how, and when ideas are going to work best."
Karen BensonEVP, Director of Integrated MediaMedia
We believe you don't "do it" if you don't make it. Which is why we have full production capabilities in-house from print, film, experiential, and digital - all made under our roof.
"We love making things. All sorts of things. There's always a new challenge to be had."
Joe CalabreseEVP, Director of Integrated ProductionProduction
One big job for us is to make sure every marketing dollar is working like $10. Which means we bake social, earned and the approach to amplification into every brief we tackle.
"We don’t treat social like a channel. It’s a layer of everything we do. It's not an afterthought. We try to bring the crowd every time."
Alexis MadisonAssociate Director of Digital StrategySocial
Creativity is the great business differentiator, and finding creative ways to solve business problems is at the heart of what we to do.
"Strategic differentiation sits at the intersection of our ability to understand, entertain and adopt diverse points of view and deliver them in a way that aligns with how consumers behave and consume content today. Through our department of eclectic minds, complementary skill sets, voracious curiosity and an openness to the unexpected, we move brands and deliver real results for our clients."
Julie KravetzEVP, Group Planning DirectorStrategy
We believe in technology powered by creative. We don't treat tech like IT. We treat it like marketing.
"The technology we create always has a reason for being, because we believe technology is a tool that helps us help our clients win modern hearts and minds. It’s at the core of everything we do."
Adam SmithTechnology DirectorTechnology