Barbara’s experience and passion is in leading complex, multichannel retail brands. Over the course of her career, she has built and managed extensive integrated retail, financial services and telecommunications marketing efforts for brands including PNC Bank, Fidelity, Sprint, USAA, Spectrum, The Wall Street Journal, Marshall’s and AT&T, among others. Agency experience includes time with Arnold, Mullen, Digitas and Hill Holliday. Barbara is really into her birthday and encourages everyone else to be, too! Her Deutsch team has (lovingly) thrown her a “Barb-mitzvah,” a “Boss-cars Awards” and turned the office into Candyland as just a few examples during this 15-year tradition.